A marketing or lifecycle operations specialist in the UAE keeps campaigns running on time to the right segment, across channels where WhatsApp often matters more than email. The job is segmentation, scheduling, copy checks and measurement, and most of the pain is in the handoffs between them.
Rukhillo Kodirov fits because he has run that loop from both sides. In retail he ran events and social campaigns that lifted engagement by 20%, and in his current role he runs Email, WhatsApp and Push campaigns through HubSpot and Zapier for +21% engagement. He also builds the checks, so copy is rule-checked before it is scheduled.
Left: the need. Right: the proof from his own work.
Segments that reflect real behaviour, such as churn risk
Built churn-risk segments with win-back and VIP journeys in a 6-agent lifecycle workflow.
Campaigns across Email, WhatsApp and Push
Multi-channel campaigns on HubSpot and Zapier gave +21% engagement.
Copy and schedules checked before they go out
Every outbound message is rule-checked before scheduling in HubSpot and n8n.
Retention of the customers who matter most
VIP retention held at 95%.
An instinct for what makes customers respond
In retail, events and social campaigns gave +20% engagement and placement and recommendations gave +13% store sales.
Feedback loops from customers back into the plan
Ran guest feedback surveys at a premium hotel, lifting service scores by 10%.
Reporting on what worked
Built dashboards on resolution and retention; assortment analysis in retail gave +15% revenue.
Segmentation by behaviour and churn risk, win-back and VIP journeys, copy for Email, WhatsApp and Push, a rule check before anything is scheduled, and reporting on what worked.
Multi-channel campaigns on Email, WhatsApp and Push through HubSpot and Zapier gave +21% engagement, and VIP retention stayed at 95%.
Yes. WhatsApp Business is one of his daily channels, for both customer conversations and lifecycle campaigns.
Send me the problem in two lines. I'll reply with what I'd build and what it would change.